Author Colleen Hoover's word-of-mouth success

Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise.
Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise. The Texas-based Hoover broke through in January 2012 when she released her novel “Slammed” through an .com program. It became a showcase for how an author in the Internet age can succeed through luck and worth of mouth. Now, her novel “It Ends With Us,” which was first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists — thanks largely to its popularity on #BookTok. That's the TikTok niche where young readers talk up their favorite works.

Let Colleen Hoover be a literary gateway drug

It Ends With Us Audiobook By Colleen Hoover

How #Booktok on TikTok Made Reading Fun Again

Verity by Colleen Hoover

Author Daniel Kraus has tackled the horrifying and the fantastical, and his next work is 'top secret' - The Globe and Mail

Books For Fans Of Colleen Hoover

Where Should You Spend Your Marketing Dollars for Children's Books?

Colleen Hoover, Biography, Books, It Ends with Us, & Facts

It Ends With Us' remedied a character aging flub, Colleen Hoover says - Los Angeles Times

Colleen Hoover - Wikipedia

The Bookseller - Comment - Must writers get on BookTok?